Northern Territory's New Cheeky Tourism Campaign Roasts Neighbours. Credit - Tourism NT via Storyful1:47
A Tourism NT campaign that launched on Friday, July 21 took a cheeky swipe at the metropolitan capitals of Australia in a bid to drive up visitor numbers to the outback. The new ads – featuring Australian comedians Alex Williamson, Tanya Hennessy, and Harley Breen – sledge the idiosyncrasies of the territory’s neighbours. The respective comedians are shown poking fun of their own state capital’s problems whether it’s the horrible congestion in Sydney, the pretentious hipster attitudes in Melbourne, or the cold weather and lack of nightlife in Adelaide. The ABC reported the $666,000 campaign followed a recent study showing dip in visitors to the territory. Credit: Tourism NT via Storyful
It’s been dubbed one of the cheekiest tourism slogans in the world but as the locals say, you wouldn’t expect anything less from the Northern Territory.
The CU in the NT, or “See you in the Northern Territory”, was launched by NT Unofficial back in 2016 and has been polarising people ever since.
The debate is kicking off again after a Darwin Council alderman promised to put forward a motion tonight to try and ban the company from selling any of its merchandise at Darwin’s Nightcliff Markets.
The company started selling its swear-word riddled merchandise in stores and at the market back in 2016 and has been a hit with tourists ever since who flock to the territory to buy everything from stubby holders to tyre covers.
But tonight, Darwin alderman Robin Knox will push to have the merchandise banned, claiming it was “degrading to women”.
In a statement, NT Unofficial said the backlash from politicians was misplaced.
“We just hope that council doesn’t forget the real NT Unofficial has been tirelessly campaigning to promote the Territory to the world.
“There’s nothing insulting or degrading to women about a simple invitation to the greatest territory on earth.”
And despite some debate in the Northern Territory, it appears most locals have embraced the cheeky slogan with open arms.
On ABC Radio Darwin yesterday, locals from around the territory called in to have their say.
Malak local Mick said he was disappointed when he saw a father wearing it around his children.
“There’s a place and time for all that sort of thing. Maybe if he’s at the pub it’s different,” he said.
“But walking to the shops with his own kids, maybe they wouldn’t question it, but I think it’s pretty poor taste. I reckon the Territory should grow up a little bit.”
But Ross, another Northern Territory local, said the idea was one of the best things the region had come up with.
“It’s one of the most creative and intelligent things I’ve ever heard,” he said.
“Snowflakes melt in the heat,” he added, referring to the slogan’s backlash.
Palmerston local Steve also supported the idea.
“I had a friend that come up from Melbourne and he could not get enough of (the souvenirs),” he said.
Local businesses are also thankful for the popularity of the merchandise.
Darwin newsagency manager Tracey Wedel said the cheeky merchandise was one of the only things keeping them in business.
“It’s prevented us from laying off staff,” Ms Wedel told 9News.
“Prior to receiving this stock, we were struggling in a major way.”